Berger Building Products
Berger specializes in roof drainage systems, moisture protection, snow retention systems, and ventilation products.
Berger was looking to better communicate to their end user the product specifics and to reduce the time on customer service calls. We achieved this by separating the ordering grid from the overall product specifics, letting each have more space for explanation within the 168 page catalog. We also redesigned and aligned the brand for their POP through their sales team product boards and communications.
We re-designed the entire Berger Product Catalog creating a branded look and style consistency while maintaining a clear legibility of all needed information.
The examples on the bottom spread are the product detail section and then the ordering grid opposite.
These are examples of the Berger product boards the sales team distributed to their stock stores. They are 24" x 24" each, again with the emphasis on clean legible content.