Fabral Metal Wall and Roof Systems
Fabral is a leading manufacturer of metal roofing and wall panels in the United States. Their brand reflects a rugged sophistication and power while staying clean and sophisticated. Fabral is a straightforward brand with an impactful presence. To achieve this, projects must emphasize a unique quality to each, demonstrating the “successful challenge” with that installation. Fabral products are typically classified into two different categories (Post-Frame and Architecture) through nine different market channels (Architectural, Residential, Government, Education, Healthcare, Industrial, Light-Commercial,
Agricultural and Consumer.)
I re-designed all of Fabral's literature, POP, backdrops and assisted with the UX of their new website, making sure all met the ideal look and image of their brand representation.
These are many different forms of Fabral marketing collateral that I re-designed for style consistency and legibility creating and following the brand standards.
This project was to combine six separate color charts into one reducing the overall cost of print production. It was also create digitally, as with all the Fabral literature, and placed on their website for digital distribution.
I created product detail sheets for over 20 different architectural metal profiles offered through Fabral. This sheet contains all information a contractor or architect would need to bid this product on their job.